Brand
A quiet brand for serious infrastructure.
NaklaPay sits under your brand, not in front of it. Our identity is deliberately calm: deep green, warm paper, generous space and one confident accent.
NaklaPay
Primary lockup
NaklaPay
On dark
Colour
Deep green carries trust and money. Mint signals success and verification.
Ink
ink-950
Brand 800
brand-800
Brand 700
brand-700
Brand 500
brand-500
Mint 300
mint-300
Mint 100
mint-100
Paper
paper
Muted
muted
Typography
Manrope
Display · Headings, numbers, wordmark
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Inter
Body · Paragraphs, labels, tables
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Voice
Plain, specific, slightly dry. We name the real problem — the 11pm confirmation queue — and explain the mechanism in one sentence. No hype, no fake urgency, no exclamation marks.
Write
“Your first payment can be verified before you finish onboarding.”
Not this
“Revolutionary AI-powered payments supercharge your business!”
Do
- Use the logo at 32px height or above.
- Keep clear space of at least half the mark's width.
- Use the mint-on-ink or ink-on-light pairings.
- Pair the wordmark with Manrope ExtraBold.
Don't
- Do not stretch, rotate or add shadows to the mark.
- Do not place the ink wordmark on a busy photo.
- Do not recolour the mark outside the palette.
- Do not recreate the wordmark in another typeface.
Need a format we have not published? Press and partner requests are welcome.
Request assets